Our newsletter subscribers will be no stranger to our Member Spotlight – shining the light on a different member of the Agency Local community each month. 🔦
Introducing Craig Townsend, Founder of Matterdam Studios!
Craig Townsend is a talented Design Director who has solved design challenges for some of the world’s best known brands in sport, entertainment, and food and drink. His experience working in London advertising agencies has seen him create innovative, award-winning work for international brands and charities.
Founded by Craig Townsend, Matterdam Design Studio is here to design for the experience age.
We asked Craig to tell us about a recent project that he is especially proud of:
Matterdam was tasked to design a brand campaign for this amazing not-for-profit www.got1give1.org. We designed a brand campaign that is strikingly against the grain in traditional charity media, to encourage populations to help bring this pandemic to an end. We want to kill COVID with kindness and our ask is simple: if you’ve been fortunate enough to receive a COVID vaccine, donate one to someone who hasn’t in a low income country. We want to donate one vaccine for every person in the UK by Christmas. Some wonderful people in this organisation are trying to make sure vaccines are accessible to all no matter where they live or what they earn. Please donate and share. Visit www.got1give1.org and www.matterdam.studio/projects/got1give1 to learn more. Matterdam is currently working on some very exciting projects in the drinks sector, watch this space.
As a valued Member of our community, here’s what Craig had to say about Agency Local:
“Agency Local is an essential network for agency owners and has been an incredibly helpful resource for me to grow my practice as a designer. Chris is building an exciting network and I look forward to seeing it continue to grow.”
Craig Townsend, Matterdam Design Studio
To see some of Craig’s work check out his website www.matterdam.studio
As an active member of the Agency Local community, Craig is also fairly new here. So why not say hello on LinkedIn, or better still, join our growing Slack community full of fabulous people and drop him a message on there too!
For more information on how to benefit from all of the wonderful things our membership and community have to offer take a look at our Membership Page
We have all come across the phrase “barber with the worst haircut” or “cobblers with the worst shoes”.
This represents a profession that is good at what it does but never does it for itself. Unfortunately, with a few exceptions, this applies wholeheartedly to the marketing and creative sector.
For an industry that is focussed on helping businesses market themselves, communicate their messages, and drive leads and enquiries, why are we so bad at doing this ourselves?
When I ran my agency, it took over 3 years to build version 2 of our website! I vowed that next time I would outsource that activity to somebody else in order to ensure it was delivered well and on time. We always put ourselves at the back of the queue behind our customers or we have expertise in one area but another and so struggle.
Agency Local – a community for supporting one another
As a community that is built around supporting one another and helping each other, Agency Local members should be able to assist each other with their marketing activity and results. We want to create the opportunity to make this happen. What is better than being able to Showcase your expertise within the community, to demonstrate what is capable and to provide help and guidance to other members to help them improve in certain areas?
We are introducing a new event where members can do exactly this. They can showcase their Marketing expertise to provide valuable information and knowhow to other members.
Introducing Member to Member Marketing Showcase
These will be strictly Full Member only events. It is our intention to run these events every two months in the month where we do not have an Insight event. These will be focused around a specific topic that will be led by one of the members with an an element of knowledge sharing as well as interactive Q&A and discussion.
We could cover all sorts of topics such as marketing strategy, content writing, specific social media e.g. TikTok, photography and the use of images – the list is endless.
For the speakers, not only is this a chance for you to showcase what you do and provide valuable content, it is an opportunity to grow your network and for people to really know what you do and the value you add.
From an attendee perspective, you will gain an insight or new ways of doing things, learn something that will improve your marketing and a chance to upskill or get some quick tips to drive better results.
We will be holding our first Member to Member event on the 21st of October at 9.30.
Our first Member Expert will be Catherine Storey from Freshbat who will be focusing on why you need a marketing strategy. What a great place to start!
We look forward to welcoming as many members as possible to this event.
Two things for you to do:
- Put this in your calendar now – 21st October 2021 – 9.30 on Zoom.
- If you are interested in presenting at one of the Member to Member events please contact Lisa or Chris.
You asked and we listened!
The feedback we have received has been so helpful in pushing us to plan even further ahead than we usually do. In doing this, we will be helping you secure time slots in your diaries for the all-important dates that you do not want to miss! As an agency ourselves, we know that your time is precious, we also understand that many of our members’ diaries fill up ahead of time, and it is so important to us that we make it as easy as possible for you to attend our events (especially as we have so many exciting things coming up).
As you know, topics and guest speakers will vary, but our event’s schedule is as follows:
- Insight Event: Bi Monthly, third Thursday of the month, 6:30-8:30pm
- Ask the Expert events: second Thursday of every month. 9:30-10:30am
- Huddles: First Friday of every month. 2:00-3:00pm
- 90 Day Planning Workshops: Bi-Monthly. 9:30am
- Member to Member Events: Bi-Monthly, third Thursday of the month, 9:30am
We have added a public events calendar to our own calendars and have added the sharable link below:
Add Agency Local Event Schedule To My Calendar
When you open this you should see a ‘+Google Calendar’ option at the bottom right of your screen, click this to add! It’s that simple.
Once this calendar is added, it should show up in your list of ‘other calendars’ for you to view or hide accordingly.
Alternatively, you can click on the individual event’s scheduled in the calendar where you should seethe option to ‘add event to your calendar’:
From here you can add individual events directly to your calendar, as often as you like, for any that especially take your fancy.
These will be mostly save the dates for future planning, we will update the information as early as we can to ensure you have as much as advanced notice of time. As always keep an eye open for more updates via our social channels and our newsletters!
What a fantastic month we’ve had at Agency Local, our event schedule is back in full swing after a much needed break. It has been wonderful to see so many fresh new faces as we welcome new members to our community.
As a newbie myself, it has been wonderful to make so many new connections, to be engaging with you all on Slack and to meet so many of you at the events and huddles, I am keen to get to know more about each of you and your businesses. The Team at Agency Local have put our minds to growing our social media presence and increasing our social engagement, not just for ourselves but for the wonderful community we work with also. We want to know about your wins and celebrate them with you, we want to share them with a wider audience, and get the community involved too. So how about it?
Let’s Get More Social and Boost Engagement as a Community!
If you haven’t connected with us already across our social media channels we would be ever so grateful if you would take a moment to hop on over to our Twitter, Facebook, Linkedin and Instagram accounts and give us a follow.
In turn we will ensure we are following you back and are keen to learn more about your businesses, your skills, achievements, your teams, and you as our peers.
We’ve put together a Google form if you would like to pop your social media links below so we can make sure they are on our radar, you can submit this as many times as you would like if you have more than one business, or a personal and a business account you would like us to connect with.
Complete Google Form
Radical Candor by Kim Scott was the Agency Local Bookclub book of the month for September.
Radical Candor – what is it? What does it mean?
Yesterday we held our monthly Bookclub (The aim of the Bookclub is to encourage a mindset of continual learning and continual business improvement for marketing agencies ). At each meeting we discuss the book, identify key messages and to highlight our own takeaways as to what we can use in our business.
This was a great book and plenty to share from the discussion. Kim Scott has taken her experiences from managing teams at Google and Apple and come up with an approach that provides the right environment to build and lead effective teams.
Despite this being based on a corporate scenario, the key principles equally apply to smaller teams and even to one man business working with partners.
Key takeaways from the discussion were:
Paula Alibone highlighted that it is a great book to help you run teams and manage people – It could easily be a ‘bible’ to team and people management.
Helen Kirkby said ‘it provides a model to create a valuable culture and a common language where criticism and praise is part of the operating system to foster collaborative working’
Catherine Story observed that the book provides a framework for providing advice (in a Radical Candor way) which is really useful. Giving advice, guidance and feedback can be very difficult and damaging if it is not done correctly.
Good leaders listen understand and adapt.
Other important points from the discussion included that for a leader of a team or a business it always starts with you – you have to lead by being able to allow feedback on yourself. This is sometimes really difficult for some leaders.
She also outlines a very useful model for ‘Getting Stuff Done’ (GSD) … efficiently
“Praise in public, criticise in private”
Magic Question for starting the feedback discussion and improving the way you work with others:
“Is there anything I could do or stop doing that could make it easier to work with me?”
Once you see through the corporate speak there are some really useful ways to manage people – either direct employees or other partners that you work with. Highly recommended.
For more information, updates, our latest titles and to join in on the book club discussion, head to the #book-club channel in Slack
And to find out more for yourself check out the official website: https://www.radicalcandor.com/